Thursday, January 26, 2012

Can you really learn that much from marketing?


Why would a course in marketing be helpful even if you don't pursue marketing as a career?

Even if you don’t pursue a career in marketing, a course in this field of study can still be very helpful.  Marketing is all around us; commercials we see on TV, advertisements we hear on the radio, promotions we read at stores, packages we look at that products come in, and if you know about marketing you will be able to decipher what’s good marketing and what’s not. Knowing this can save you before you go and buy that product that’s not what you thought it was supposed to be. Also, no matter what career you have, you will most likely have to deal with customers. In a marketing course you can learn communication skills and how to interact with customers. In marketing you can learn about consumer wants and needs and how to develop a product to satisfy those wants and needs. You can gain knowledge in sales and learn how to make a profit. You can learn how to make effective decisions and know what to do with the information you are given. You can even gain organization skills and learn where to focus your attention when it is needed most. The list could go on, but the point here is that from marketing you can learn multiple skills that can be useful in any career.

Since so much useful information can be learned in a marketing course then do you think it should be a required class to take?

Tuesday, January 24, 2012

the 4 P's


Post your ideas to the following:   Think of yourself as a "product".  Describe the other 3 P's of the marketing mix -- that is, how will you market yourself to a potential employer.

Product- I am a current student at Keene State College majoring in Management and I would love to further my knowledge in the business world.
Place- I am currently located out of southern New Hampshire and I can easily be transported anywhere at a fairly low cost.
Promotion- I will provide a detailed resume and cover letter that show my attributes and qualifications for the position. I will do some personal selling and call the employer and give a brief description of my experience and what I can do for the company. I will attend a personal interview where I will dress successful and look presentable. I will gain publicity by providing personal references that can supply persuasive information about me to help me get the job. I will require a salary; however what I can offer the company with my skills and knowledge outweighs this cost. 
Price- I can start working at a fairly low cost. The payment period can be bi weekly, weekly, or after each job I do is completed. With the amount of skills and knowledge that I can apply to any task I am sure if I am hired it will be a bargain.

Which of the 4 P's do you think is most important to an employer when looking at a potential employee?

Thursday, January 19, 2012

Marketing, Advertising and Propaganda


Marketing, Advertising and Propaganda
What is the difference, in your opinion between marketing, advertising, and propaganda?

A major goal for all companies is to communicate the value of their goods and services and what they have to offer to customers and the general public and this, in a broad perspective, is called marketing. There are multiple ways companies can market what they have to offer. Marketing includes public relations and other forms of communication and advertising is just one of those other forms. Advertising is a specific and common way to market a business and companies pay for ads to get their names out to their specified target markets and persuade them to purchase their product.  Marketing and advertising are done to help a company and therefore are seen in a positive way. Propaganda on the other hand can be seen in a more negative way because its intent is to persuade the audience and this is sometimes through deception. Propaganda is a form of communication that can involve the use of false allegations while marketing and advertising should always be valid and there can be consequences when the information is false. 

Marketing and advertising in my opinion are more related and similar to one another and propaganda is almost in its own category. Do you think propaganda is a form of marketing?