Marketing,
Advertising and Propaganda
What is the difference, in your
opinion between marketing, advertising, and propaganda?
A major goal for all companies is to communicate the value
of their goods and services and what they have to offer to customers and the general
public and this, in a broad perspective, is called marketing. There are
multiple ways companies can market what they have to offer. Marketing includes public
relations and other forms of communication and advertising is just one of those
other forms. Advertising is a specific and common way to market a business and
companies pay for ads to get their names out to their specified target markets
and persuade them to purchase their product.
Marketing and advertising are done to help a company and therefore are seen
in a positive way. Propaganda on the other hand can be seen in a more negative
way because its intent is to persuade the audience and this is sometimes
through deception. Propaganda is a form of communication that can involve the
use of false allegations while marketing and advertising should always be valid
and there can be consequences when the information is false.
Marketing and advertising in my opinion are more related and
similar to one another and propaganda is almost in its own category. Do you
think propaganda is a form of marketing?
