Commercial Gone Too Far?

Recently in another one of my classes we watched this commercial for Dr. Pepper 10 and it struck me when I saw it. Sure it’s cheesy and may make some people laugh; however, there has been much talk regarding how it’s sexist and if it’s gone too far. The commercial is very masculine and it’s clear that the target market of this new product is men and only men. The main goal of the ad is to make the drink seem like a real man’s drink yet this soda has only 10 calories in it and usually low calorie foods are geared towards women, not men. Overall women are more self conscious about weight and they are more inclined to purchasing products coinciding with weight loss and the majority of men try to gain weight to seem stronger and tougher. Dr. Pepper is trying too hard in this commercial to persuade men into drinking this low calorie drink. In the ad it is stated “only 10 manly calories” and at the end of the commercial “Not for Women” is emphasized. This commercial is just ridiculous overall and sure it will most likely catch your attention but it’s almost so absurd that it will turn consumers away from the product.

Can you think of a ridiculous commercial that may have turned you away from the product?

In Response to Rachel's Post: “Say Yes to The Dress But at What Price?”

“Can you think of another company that is so successful because they are good at what they do?”

The first business that popped into my mind when I read this question was a local business in my hometown called Exotic 9 nails. Exotic 9 is a popular and well known nail salon that is very successful due to their exceptional services and relationships with their customers. Every time I have been to this salon I have been more than satisfied with the way my nails look. The nail technicians take their time and always do an amazing job. Also all of the employees at Exotic 9 are very friendly and they care about their customers. They put in a great effort to remember anyone who goes into the salon to have their nails done so the next time they see you they will remember your name and ask how you’re doing. The employees want to be your friend and they will have full on conversations with their customers and listen to whatever their customers have to say. The employees produce long term relationships with all of their customers because the customers are always satisfied with the outcome of their nails and they have developed friendships with the nail technicians. Any business can be successful if they provide a good or service that consumers are satisfied with and if they build long term relationships with their customers.

Can you think of a business that you have a long term relationship with? What is it about that business that always makes you go back to it?