Friday, March 2, 2012

Best Cities For Marketing Jobs...

            Have you ever thought about where the best places in the United States are to find a marketing job? Recently I was thinking about if I were to get a job in marketing, where should I go? According to an article found on Forbes.com, New York City seems to offer the most marketing positions for unemployed marketing professionals. Employers in the New York metro area are looking to fill 2,478 marketing positions across a range of industries. New York is a major hot spot for the media and advertising industries which have been experiencing a major increase in marketing opportunities in media and digital marketing. Employers throughout New York especially want marketers who possess new skills in search engine marketing and emerging media and these marketers will have greater opportunities. Also, the west coast is providing many marketing opportunities as well. San Jose employers are looking to fill 1,278 marketing positions, putting this city in the No. 2 spot and trailing right behind is San Francisco, with 1,266 job openings.
Would you like to have a career in marketing one day? If so, where do you think you will move in order to obtain a marketing position?

http://www.forbes.com/sites/jacquelynsmith/2011/07/13/the-best-cities-for-marketing-jobs/

Tuesday, February 28, 2012

In response to Kathleen Johnson...

Should John smith sell the names? (Be sure to answer the poll to the left of this post.) Also, Does the AMA Statement of Ethics address this issue? Go to the AMA website (American Marketing Association) and look at their Statement of Ethics. What in the Statement relates to John Smith's dilemma?

According to the AMA's Statement of Ethics on their website, under "fairness" it states, "Avoid knowing participation in conflicts of interest. Seek to protect the private information of customers, employees and partners." If John Smith were to sell the names and phone numbers of people saying they would likely buy a new car then he would be going against the AMA's statement of ethics. This action would be unethical and it could hurt his companies reputation if he were to go through with it. If John Smith's marketing research firm is already on the verge of going bankrupt, I think performing an action like this would just end up hurting the company even more and they would be even more likely to go bankrupt since no one would want to hire them knowing they are an unethical company and they would lose all business.

Can you think of a company that has gone through with an unethical action and later ended up bankrupt?