Flash Mobs: A Great Marketing Technique

When I first saw this video of what is known as a “flash mob” for the T mobile cell phone company I was stunned. I had never seen one of these flash mobs before and I immediately thought to myself how it is such a good marketing technique. A flash mob consists of a large group of people who suddenly assemble in a public place and perform an unusual act for a brief time and then disperse. In this video an abundant amount of people get together in the middle of the Liverpool Street Station and start dancing for a couple of minutes. At the end of their performance they shout “Go T Mobile” and then everyone disperses and goes back to doing whatever is it that they were doing. This is a great marketing strategy because it captivates an unsuspecting audience by capturing consumers’ attention and holding it by entertaining the consumers. Flash mobs also reach fragmented audiences because in a highly populated place like this train station for example, people of all ages are going to be walking by and all segments of a target market can be reached through a performance like this. I think more companies should use flash mobs as a way of marketing, and I hope to see one with my own eyes one day.

Flash mobs have become less popular today, why do you think that is? Do you think a flash mob is a good marketing technique?

In Response to Allison's Post...

What do you think the best brand name or symbol is? Why?

The first brand name that comes to mind when I think about distinctive brands is Coca Cola. Coca Cola in my opinion is the best brand name. Coca Cola is known worldwide and has been very successful for over a century due to its catchy name, eye catching colors, and its consistency of delivering quality products. The name Coca Cola is a great brand name because it’s easy to say and remember, and it sticks in your mind because it just sounds good. The name also has the same meaning worldwide and no matter whom you may ask in any country, he or she knows what Coca Cola is. Also the brand is instantly recognizable with its color scheme and fonts. The branding is bright red so it stands out and the curly font and wavy line used all make the brand very unique. Consumers look forward to seeing the familiar Coca Cola brand name on products and it’s in somewhat of a way fun to get a Coca Cola product. People across the world are devoted to Coca Cola because of the quality guarantee. Consumers know they’re going to be satisfied when they open a can of coke and for this reason they keep going back to the Coca Cola brand.  

Pepsi is a very distinctive brand name as well and is Coca Cola’s number one competitor since they sell very similar products. Which company do you think has the better brand name?