Tuesday, February 28, 2012

In response to Kathleen Johnson...

Should John smith sell the names? (Be sure to answer the poll to the left of this post.) Also, Does the AMA Statement of Ethics address this issue? Go to the AMA website (American Marketing Association) and look at their Statement of Ethics. What in the Statement relates to John Smith's dilemma?

According to the AMA's Statement of Ethics on their website, under "fairness" it states, "Avoid knowing participation in conflicts of interest. Seek to protect the private information of customers, employees and partners." If John Smith were to sell the names and phone numbers of people saying they would likely buy a new car then he would be going against the AMA's statement of ethics. This action would be unethical and it could hurt his companies reputation if he were to go through with it. If John Smith's marketing research firm is already on the verge of going bankrupt, I think performing an action like this would just end up hurting the company even more and they would be even more likely to go bankrupt since no one would want to hire them knowing they are an unethical company and they would lose all business.

Can you think of a company that has gone through with an unethical action and later ended up bankrupt?

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