In Response to Rebecca's Post..

What are some of the reasons that you think Domino’s is so much more successful than Pizza Hut?

In my opinion Domino’s is much more successful than Pizza Hut for many reasons. Domino’s seems to offer more deals and promotions like the 5-5-5 deal and they advertise their promotions much more frequently, especially on T.V. in commercials. Domino’s is open later hours than Pizza Hut which makes their food more convenient for customers such as college students. As for the Domino’s in Keene, college students are the majority of their consumers and being open til 1 am during the week and 3 am on the weekends brings in more sales because late nights are the times students want to order pizza. Pizza Hut on the other hand is only open until 10 pm and this does not meet college student’s needs. Also, Pizza Hut and Domino’s offer online ordering, yet Domino’s website provides an online tracking system where you can watch the process of your order and see when it’s done cooking. Domino’s also has won “Chain of the Year” two consecutive years and this I’m sure has helped their reputation. In December of 2009 Domino’s also came out with a new pizza recipe and they had a corresponding advertising campaign featuring real customers and employees talking about their great experiences with the new recipe which helped boost sales.

What marketing tactics do you think Pizza Hut could take on in order to be more successful than Domino's?