In Response to Joe's Post...

Do you think Billboard Marketing should be a top choice for marketers to use?

I think billboard marketing should be a choice for marketers to use depending on the target market. People who see billboards are mostly driving on the highways, through major cities in cars. For the most part they are going to have middle to upper income levels since they will need to own a car, so it wouldn’t make sense for a company with a target market consisting of consumers with lower class incomes to use billboards for advertising their product or service. Also, if a company’s target market consists of younger children whom don’t have the ability to drive, then the company should probably consider using a different form of marketing that could actually reach their target market, rather than a Billboard that may not be seen by younger children. However, I think billboard marketing should definitely be a top choice for marketers to use if they know their target markets will see the billboards because it is very cost effective and efficient.

Can you think of a Billboard that you saw once that really caught your eye? What about the Billboard made it appealing to you?