Do
you think it's a good idea for marketers to use product placement?
I
think product placement in movies is a great way for companies to market their
products. Like Joe had mentioned in his post, most people today don’t like to
watch commercials and previews, where most product advertisements occur. People
like to get right to the movie or TV show they are watching and with the
technology today, people can do this. Many people like to watch their TV shows
online and sometimes there may be 30 seconds worth of advertisements, if any.
Also today we have things like Netflix where people can go right on their TVs
or laptops and select a movie and it starts right away with no previews. DVDs
also have a feature that lets you skip previews and get right to the main menu
where you can start playing a movie and I along with many other people I am
sure do this. However, if the product is places right in the movie or TV show
there is no way the consumer can avoid seeing it. It’s right there. Also if
people see their favorite actors or actresses using a certain product like Coca
Cola for example, then those viewers may want to start drinking Coke.
Can
you think of a product you saw in a movie or TV show multiple times and then
went and bought the product?
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