Why would a course in marketing be helpful even if you
don't pursue marketing as a career?
Even if you don’t pursue a career in marketing, a course
in this field of study can still be very helpful. Marketing is all around us; commercials we
see on TV, advertisements we hear on the radio, promotions we read at stores, packages
we look at that products come in, and if you know about marketing you will be
able to decipher what’s good marketing and what’s not. Knowing this can save
you before you go and buy that product that’s not what you thought it was
supposed to be. Also, no matter what career you have, you will most likely have
to deal with customers. In a marketing course you can learn communication
skills and how to interact with customers. In marketing you can learn about
consumer wants and needs and how to develop a product to satisfy those wants
and needs. You can gain knowledge in sales and learn how to make a profit. You
can learn how to make effective decisions and know what to do with the
information you are given. You can even gain organization skills and learn
where to focus your attention when it is needed most. The list could go on, but
the point here is that from marketing you can learn multiple skills that can be
useful in any career.
Since so much useful information can be learned in a
marketing course then do you think it should be a required class to take?
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