Flash Mobs: A Great Marketing Technique

When I first saw this video of what is known as a “flash mob” for the T mobile cell phone company I was stunned. I had never seen one of these flash mobs before and I immediately thought to myself how it is such a good marketing technique. A flash mob consists of a large group of people who suddenly assemble in a public place and perform an unusual act for a brief time and then disperse. In this video an abundant amount of people get together in the middle of the Liverpool Street Station and start dancing for a couple of minutes. At the end of their performance they shout “Go T Mobile” and then everyone disperses and goes back to doing whatever is it that they were doing. This is a great marketing strategy because it captivates an unsuspecting audience by capturing consumers’ attention and holding it by entertaining the consumers. Flash mobs also reach fragmented audiences because in a highly populated place like this train station for example, people of all ages are going to be walking by and all segments of a target market can be reached through a performance like this. I think more companies should use flash mobs as a way of marketing, and I hope to see one with my own eyes one day.

Flash mobs have become less popular today, why do you think that is? Do you think a flash mob is a good marketing technique?