Monday, February 13, 2012

In Response to Allison's Post...


What do you think the best brand name or symbol is? Why?



The first brand name that comes to mind when I think about distinctive brands is Coca Cola. Coca Cola in my opinion is the best brand name. Coca Cola is known worldwide and has been very successful for over a century due to its catchy name, eye catching colors, and its consistency of delivering quality products. The name Coca Cola is a great brand name because it’s easy to say and remember, and it sticks in your mind because it just sounds good. The name also has the same meaning worldwide and no matter whom you may ask in any country, he or she knows what Coca Cola is. Also the brand is instantly recognizable with its color scheme and fonts. The branding is bright red so it stands out and the curly font and wavy line used all make the brand very unique. Consumers look forward to seeing the familiar Coca Cola brand name on products and it’s in somewhat of a way fun to get a Coca Cola product. People across the world are devoted to Coca Cola because of the quality guarantee. Consumers know they’re going to be satisfied when they open a can of coke and for this reason they keep going back to the Coca Cola brand.  
Pepsi is a very distinctive brand name as well and is Coca Cola’s number one competitor since they sell very similar products. Which company do you think has the better brand name?

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